Developing a business case? Creating a product strategy or roadmap? Is a great user experience a differentiator for your business?

If so, a user experience strategy that is aligned with your business goals is critical. Whether you’re a start-up founder working on a ‘minimum viable product’ (MVP) or a business or strategy executive looking for incremental growth, or investigating new market opportunities—you can’t afford to skip this step.

Thompson | Finn uses lean research and design methods and a collaborative approach to understand your business strategy, identify key customers, and assess and validate market opportunity. When you’re armed with this insight, you can make business decisions confidently and pivot early if necessary.

USER EXPERIENCE STRATEGY

With Thompson | Finn you can:

• Develop and validate a provisional persona and iterate as necessary

• Conduct competitive analysis of direct and indirect competitors and influencers to support assumptions around opportunity

• Identify key experiences that differentiate your proposed product or service among competitors

• Create prototypes or wireframes to test product and market fit by obtaining feedback on key experiences and pricing models

• Test marketing messaging and positioning approaches for optimal conversion

journey mapping

Are you advocating for investment in a product or service in a complex business that has many competing priorities? Insight from journey mapping can help you achieve consensus with diverse stakeholders.

This method defines how your key customers experience your product or service from beginning to end. It is effective in analyzing complex business processes and identifying current engagement points, areas of friction and opportunities for improvement.

technology consulting

Are you an executive responsible for acquiring and implementing a new solution or service? Thompson | Finn can help you assess available options based on your organization’s strategy, vision and mission, organizational culture and unique needs.